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Hardware

Hardware

Hardware
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Volta Trucks
Quote
Providing your employees with the right equipment isn't just about enabling them to do their job. Hardware is the most tangible physical embodiment of your company — doing it well will boost your hiring, retention, culture and brand.

Worldwide IT Spending Forecast

Millions of US Dollars
0 1000 2000 3000 4000 5000
Communications Services
Communications Services
IT Services
IT Services
Devices
Devices
Enterprise Software
Enterprise Software
Data Center Systems
Data Center Systems
As you enter this period of rapid growth, hardware will be one of the first challenges you encounter. As well as laptops, mobiles and other personal devices, there's also servers, data centres, personal computers, routers, switches, cables… the list seems endless, and the price tags, while affordable to a newly minted startup, will still feel eye watering.
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Hardware

Hardware

as a service

Hardware
The key is to work with suppliers who enable you to be flexible. You can avoid upfront costs by finding a managed service provider that leases equipment to you for a predictable monthly price with no initial investment. The best will offer plans that grow with you, so you'll never have to pay for what you don't need.
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90 percent

of people said dealing with a company that uses outdated technology would cause them to consider taking their business elsewhere due to concerns over security, privacy or user-friendly convenience.
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What kind of equipment
should you be looking for?

Think about the nature of the work undertaken by your business. Consider the tools that are needed to do this work, as well as the level of performance. This enables you to select the specification that's right for each workload.
For example, a HR manager who uses a few in-browser apps may not need as much RAM in their computer as a designer who works with large files and heavy on-device software.
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How much RAM?
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Storage?
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Work mobiles?
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What operating system?
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Headsets? Headphones?

£1.3b

annual productivity wasted by US businesses due to obsolete technology
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Key considerations for your hardware

Software

Software

Hardware
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Mark Uffland
Quote
Making effective use of software is vital to the future success of your business. But there is so much hype and overblown marketing in this space. We've seen many startups fall prey to this, especially when procurement decisions are made in decentralised silos.
Key Series A software attributes Shape

Key Series A
software attributes

Flexible

Flexible

Just like your hardware, you'll want flexible pricing that can scale up and down depending on your users or your needs. All modern SaaS platforms will offer tired packages, but their actual pricing models aren't always as simple as they seem. Do your due diligence before subscribing. Applications that actually scale with you will save you a headache later on.

User-centric

User-centric

User-centric design is everywhere these days — praise be! — but there are still many painful-to-use applications out there that will try to lure you with bespoke, sector-specific functionality. For the sake of your team's happiness and productivity, always try to strike a balance between user experience and functionality.

Integrated

Integrated

Integrating your tools is crucial to encouraging your team to work smarter and more efficiently. You can do this in-house or use an iPaaS tool, but the easiest way is to use the out of the box integrations offered by most major software providers. Where possible, choose a package of connected tools that are already integrated, such as Microsoft 365 or Google Workspace.

Cloud-based

Cloud-based

On-premise applications may be more reliable, secure and controllable, but cloud-based software will always be the best bet for an agile startup. As your strategy evolves, you'll need to scale up, scale down and shuffle your tech — and SaaS is the easiest way.

Secure

Secure

Security is paramount. At this phase of growth your startup will come under more intense scrutiny from customers and partners, and be at greater risk of security threats (read more about this in the security compliance chapters). The software your team uses is a key front in the defence against such attacks. Always look into and test the security practices of the vendors you want to use.

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Take stock

Before you dive in and start signing purchase orders, take stock. On the road to Series A you will have already built up a long tail of software. Often, this happens in a haphazard way, with differing executives preferring their own tools for their own tasks, and little synchronicity or integration between systems. Instead of muddling along with a stack based on personal preference (rather than business alignment) start you software revolution with an audit.

One
Curate existing apps, removing blockages, disconnects and silos that may be getting
in the way
Two
Research new apps, dependent on your business's needs
Three
Ensure new apps can link with existing tools
Four
Get buy in on the new stack from the team, then implement

Fundamental tools you'll need

More tools to invest in

Customer Support
Customer Support
Human Resources
Human Resources
Time Tracking
Time Tracking
Accounting
Accounting
Payment
Payment
Management
Management
Marketing
Marketing
CRM
CRM
Scheduling
Scheduling
Beware migration

Beware migration

Whenever you change software, the spectre of migration will rear its head. Ensuring data is transferred securely and accurately is exactly the kind of important yet non-senior task you should be looking to delegate. For a well planned, seamless and efficient migration that does not go over budget or result in a protracted process, source a managed service provider that will look after the entire process: before, during and after.

Compliance

Compliance

Compliance
Ashley Venn
Quote
Compliance is immensely valuable at the Series A stage. Investors, customers, and the general public will all be sizing you up with a good dose of due diligence. If you're looking for credibility, compliance is the answer.

Why become compliant?

Why become compliant?
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As you grow, the risk of your startup being subjected to an attack will increase. The more tools, processes, types of data, and people you add to your business, the more unmitigated risk you take on.
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Compliance tells investors, customers and the general public that your startup takes risk management seriously and that you're worth consideration.
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While the seed stage is all about building on your security foundation and looking ahead, Series A is the perfect time to make your startup fully compliant.
average business revenue loss from non-compliance

£3m

average business revenue loss from non-compliance
Certification

Certification

If you've already been selling to financial institutions or healthcare organisations, you'll most likely be certified before Series A. If that doesn't apply, this is the time to invest in a formal compliance program.

Frameworks like SOC 2 and ISO 27001 provide a foundation of security that unblocks enterprise sales, lessens risk, and protects your startup's finances and reputation from company-killing events.

Which compliance framework should you choose?

SOC 2

US-centric
Customisable attestation
Virtual
2-3 month lead time

ISO 27001

Europe-centric
Prescriptive certification
On-site
6 month lead time

Which compliance framework should you choose?

Don't forget local-level and industry-specific compliance; for example, healthcare founders know their product must meet HIPAA compliance, and companies in the consumer space are well aware of GDPR.

Four steps to certification

Security Controls

Security Controls

Identify which security controls are appropriate for your organisation and take the necessary steps to implement them. This includes documenting your practices and establishing a method to review and improve your processes.
Gap analysis

Gap analysis

Conduct a gap analysis to work out which areas of the framework you're already compliant with and where you need to make improvements. As part of this process, you should also define your security objectives and which areas of your organisation will be covered
External audit

External audit

Once you're confident in your compliance practices, you can contact a certification body and arrange an external audit.
Internal audit

Internal audit

It's audit time — but many organisations first conduct an internal audit before contacting an accreditation body, as it allows them to address any final errors first.
Graph Number of compliance officers employed in the United States from 2005 to 2020

Number of compliance officers employed in the United States from 2005 to 2020

(in 1,000s)

Security

Security

Security
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Ashley Venn
Quote
As the sophistication and volume of cyber attacks continues to increase, startups must come to terms with the fact that a single security solution often isn't enough.
Cost of average security breach for companies with under 500 employees

£5.7 m

Cost of average security breach for companies with under 500 employees

It's important to remember that compliance doesn't translate directly into security.

For example, you could meet a SOC 2 standard by requiring all employees to install endpoint protection. But this aspect of your security posture would remain vulnerable if you didn't also have a way to enforce workers to activate and update the software that protects their devices.

Further, if you don't have a centrally managed tool for monitoring and reporting endpoint breaches, you might not even be aware when they occur. In this case and many others, the end result can be a security breach that ransacks your business fund while damaging your brand and the trust it had previously built up with existing and potential customers.

With 65,000 SMB attacks daily, and ransomware attacks growing by 150% year on year, it's best to be prepared.

Annual number of data breaches and exposed records in the US from 2005 to 2020

(in millions)
Annual number of data breaches and exposed records in the US from 2005 to 2020 Annual number of data breaches and exposed records in the US from 2005 to 2020
Data Breaches
Data Breaches
Million Records Exposed
Million Records Exposed
What does 'being prepared' mean for a Series A startup?

What does 'being prepared' mean for a Series A startup?

Though some bill themselves as silver bullet security solutions, it's good practice to build a matrix of layers that properly protect different areas of the business.

Disaster recovery

Disaster recovery

£4400

Average business cost per
minute of IT downtime
If a threat does slip through, you'll want to limit the damage caused by resolving the issue as quickly as possible. Your customers expect your product to work as intended when they need it. To deal with circumstances outside of your control, your startup needs a plan in place to notify customers, manage downtime and unrecoverable data, and resume business as usual. So prepare for the worst. Ensure all your device, server and cloud data is backed up and recoverable. Set up processes that enable a 24/7 response to breaches. And test your team on your business continuity protocol to make sure they're ready to follow it when the pressure's on.
Environment

Environment

Environment
Shape
Volta Trucks
Quote
Office and onboarding are two of the biggest growth pains in a Series A startup, and they're inherently linked. As your business grows, your team will grow alongside it. So you'll need to create a space for this expansion.
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The Series A office

Due the inherent volatility of the Series A phase, what you need from an office can rapidly change. A given is that your team will be expanding rapidly, but it doesn't always expand at the rate you expect — it could move faster or slower, depending on how your post-raise phase plays out. So how do you stay in the goldilocks zone, and only pay for what you need?

The most straightforward solution is to not have an office at all during this phase — a radically remote policy will give you the freedom to scale, pivot and make your mark faster, without having to worry about office logistics.

But, if you're absolutely set on setting up a physical space to call home, the key is to remain flexible. Startups often fall into the trap of signing up to lengthy leases under the impression this works out as the ‘best-value for money' option. But what usually happens is a startup with a long term lease will experience significant periods when the office is under and above capacity, pushing them into ad hoc solutions that detriment productivity and revenue.

If you want flexibility to scale, a managed office or a short term lease are your best bets. Alternatively, if you see a long term lease as your only option, try to insert a sublet clause that enables you to rent the office to someone else when your needs change.

What kind of office does your startup need?

Take our quick quiz to build an office solution that's just right for your business.

Is in-person networking critical to your business?

Would you like to invest in the fit out of a new office?

You should look for a Private Space with a Short Term Lease

Private spaces give you more control over your environment and, by choosing a short term lease, you'll give your startup more flexibility to scale its hiring. Remember that you'll have to fit out, manage and secure the space yourself — partner with an experienced managed service provider to protect your time and make this as seamless as possible.

Start again

Serviced Office

Managed spaces are great for entrepreneurs, taking a load of work off the mind, reducing upfront cost and offering a panoply of networking opportunities. But they aren't always perfect, especially when it comes to things like wifi strength and meeting space. So be prepared to make a compromise every now and again!

Start again

What's most important to you?

Serviced Office

Private Spaces give you more control over your environment and, by choosing a long term lease, you'll get a better (cheaper) deal from the office supplier. Remember that you'll have to fit out, manage and secure the space yourself — partner with an experienced managed service provider to protect your time and make this as seamless as possible.

Start again

Choosing your space

Wellness Wellness

Creating wellness
through space

Breakout spaces
Relax, chat, build culture
Private spaces
Confidential meetings, deep work
Agile working
Fluid and flexible hot desk zones
Collaborative space
Soft seating, cosy, varied
On-site facilities
Showers, gym, bike lockups, food stalls
Biophilic design
Natural light, clean air, water quality, foliage
Smart acoustics
Removing distraction while enabling discussion
Wellness Wellness

Don't forget to:

Check your current lease to confirm your lease expiry/break date.
Check your current lease to confirm your lease expiry/break date.
Be aware of clauses about how you must return your current office to the landlord.
Be aware of clauses about how you must return your current office to the landlord.
Avoid a cold call tsunami by limiting the number of property search websites you register with.
Avoid a cold call tsunami by limiting the number of property search websites you register with.
The legal process of leasing an office is taxing and complex. Seek advice from a local expert.
The legal process of leasing an office is taxing and complex. Seek advice from a local expert.
Factor tax into your budget. Commercial office lettings are typically subject to Business Rates, VAT and Stamp Duty.
Factor tax into your budget. Commercial office lettings are typically subject to Business Rates, VAT and Stamp Duty.

Onboarding

One thing that can make or break a new hire is onboarding. We've seen it happen a lot when companies scale for the first time: lots of new faces with lots of confusion about what they should be doing. Even if they are a self-starter personality type, a new hire can still experience friction with unfamiliar tools and software, and potentially end up working on the wrong tasks.

While the new team member may tick all your boxes and look perfect on paper, if you don't have a proper onboarding process, they won't be able to perform.

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Put in place training and support

In the new world of remote/blended working, it can be difficult to onboard new employees when you're not face to face. But there are actions you can take to make the process more smooth and time effective.
Record training sessions, and send to new employees to watch before their first day
Record training sessions, and send to new employees to watch before their first day
Introduce new joiners to other employees, virtually and in real life when possible.
Introduce new joiners to other employees, virtually and in real life when possible.
Add training resources to a single, easily accessible folder
Add training resources to a single, easily accessible folder
Induct new hires into your documentation culture and ensure they have access to the key SOPs for their role
Induct new hires into your documentation culture and ensure they have access to the key SOPs for their role
Build welcome packs and ensure the HR or line manager blocks time to check in daily
Build welcome packs and ensure the HR or line manager blocks time to check in daily
Network

Network

Network
Monica Velasquez
Quote
To make the most of cloud technologies, you need great connectivity; a network that is fast, resilient and free of bottlenecks. Enable your workforce to maximise productivity in the cloud and enhance your team's collaboration by choosing a scalable solution that grows with you.

Connection

Internet: the lifeblood of every 21st century business. Hit-and-miss connections, snail-pace internet speeds and lousy customer service are all things we can do without.
Put in place training and support

What should you be considering when choosing and setting up your connection?

Fast
Fast
Find an ultrafast package that is powerful enough to keep all of your team working seamlessly.
Reliable
Reliable
Make sure it's reliable: check reviews in your local area .
Support
Support
Find someone who will be on hand round-the-clock to keep everything running smoothly.
Flat pricing
Flat pricing
You'll want flat contract pricing and a provider that doesn't penalise you for upgrading your package when your team size grows.
Coverage
Coverage
Install access points throughout your office to ensure every part of your building gets WiFi.
Infrastructure

Infrastructure

With cloud networking, your startup can leverage the cloud for infrastructure, network management, network monitoring, and maintenance. We recommend putting this in place, as it enables you to design, configure and manage network resources in the cloud to create simple, complex, and resilient networks.
Cloud-based network resources
Cloud-based network resources
Virtual routers
Virtual routers
Virtual private networks
Virtual private networks
Virtual firewalls
Virtual firewalls
Data connectivity
Data connectivity
Load balancers
Load balancers
Virtual bridges
Virtual bridges
Virtual adapters
Virtual adapters

What does cloud networking enable?

Remote patching

Whichever network option you choose, you'll want it to be capable of remote reconfiguration. This solution centralises and streamlines the monitoring and management of your IT infrastructure, enabling you to secure, patch and update your networks without the cost of having an engineer on site — and without having to wait for one to turn up!

Workflow

Workflow

Workflow
Mark Uffland
Quote
Once the perfect IT suite has been set up, most Series A startups will want to use this opportunity to consider how it can be customised and improved to match the particular workflows within their business. The most effective solution is to introduce automation.
Accelerate your growth

Accelerate your growth

Once the perfect IT suite has been set up, most Series A startups will want to use this opportunity to consider how it can be customised and improved to match the particular workflows within their business. The most effective solution is to introduce automation.

Adoption of digital automation has risen significantly over the past few years, as businesses now want to deliver a seamless service — not only for their customers, but for their team too.

The right productivity solutions and automations will lessen yours and your teams' workload, giving you time to focus on high value activities (rather than repetitive menial tasks).

Obvious candidates for automation are routine maintenance tasks such as software updates, patches, regular disk cleanup and frequent backups. Any process that is ongoing and repetitive by nature should also be considered; customer support services, report generation… anything that helps you save time on repetitive processes, so your workforce can concentrate on tasks only talented humans can achieve.

While automation helps SMBs eliminate repetitive tasks, there are bigger benefits as well: 88% of SMBs say automation allows them to compete with larger companies by allowing them to move faster, spend less time on busywork, reduce errors, and offer better customer service.
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When searching for productivity-driving automations, what key things do you need to look out for?
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Immediate returns
You want to be sure the time you're investing is actually worth it. By looking for straightforward, easily fixable scenarios, you can bank on a return on investment.
Modularity
By operating in smaller development cycles, say three months, you keep things flexible.
Minimise disruption
While you're growing, a lot will be changing. To minimise the chaos, keep your applications and automations straightforward. This will save you time in the long run.

How to strategically build automations

Bring together your various VPs and ask them to outline their struggles and potentials for automation.

Empower VPs and their teams to build automated processes by equipping them with low-code, drag-and-drop software, like Microsoft Power Automate.

Prioritise high gain automations, and organise lower yield or open-ended projects along a roadmap for future growth.

Encourage teams to iteratively improve and design these automated systems until they work as needed.

Encourage teams to iteratively improve and design these automated systems until they work as needed.

Most commonly automated tasks

Data entry
38%
Document creation
& organisation
32%
Lead
management
30%
Inventory management & distribution
27%

76%

of enterprises prioritise AI in their IT budgets

Apply low cost AI

As you're now on the way to becoming a large scale organisation, Series A is a good time to seriously consider how AI can be applied to mine more productivity gains from your startup.

Prices can be eye-watering but there's plenty that can be achieved (within a typical Series A budget) through low cost AI. From computer vision and face recognition to conversational AI services, you can automate and scale common processes like document processing, customer service and data insight generation.

There are also many tools out there, such as Microsoft Azure, that make it easy for you to build and train your own machine learning models, then deploy them as APIs.
This isn't one-size-fits all

This isn't one-size-fits all

We work with you to draw up a plan that suits your specific business needs.

There's no upfront cost: we'll purchase the equipment and install, monitor and manage it all, and bundle it with your monthly subscription.
Get expert support (free)